Email marketing is one of the best new ways to promote your business, whether you have a traditional business or an ecommerce website. It is simple and quick to use, and it can help you reach an unprecedented number of potential customers while staying in touch with current customers.

 

Why Choose Email Marketing?

It’s cost effective
It’s immediate
It’s relevant
It’s completely measurable

Email marketing is one of the most cost effective ways to communicate directly with your audience – you can get your message delivered for as little as 1p per recipient. Email generates an immediate response. Rather than waiting for a customer to visit your site you can get your message to them when it counts, effectively delivering special offers, seasonal promotions and new products.Email makes it easy to segment your customers using a variety of criteria like demographics and past campaign behavior.

This way you can ensure your message goes to the individuals most likely to be interested in your offer. What’s more you can measure how your audience interact with your content, offering valuable insights in to your marketing communications.

 

Promotional Emails
One-off promotional emails to your existing customer base are a great way to generate extra revenue, promote special offers and make the most of peak seasons.

 

Email Newsletters & Lead Nurturing
What better way to show your businesses quality, knowledge, and trustworthiness than by sending relevant, engaging content on a monthly or quarterly basis. Email Newsletters allow you to get your messages directly in to your audience’s mailboxes, and are particularly valuable in nurturing business-to-business relationships.

Outbound Emails
Email campaigns to a list of new contacts can produce excellent returns, especially for new or growing businesses. However, it’s very easy to produce spam. The challenge is sourcing email lists which are carefully segmented and highly relevant, writing enticing sales copy and providing what your audience are looking for.